How to do B2B e-commerce site optimization
B2B e-commerce sites do not have enough funds in time for publicity and promotion, search engine optimization (SEO) is a low-cost, effective, lasting effect of the best methods of website promotion. In the development process of the development is also very important SEO strategy, SEO is a comprehensive, long-term projects, the needs of various departments to complete the co-operation, with the whole process of Web site operators. Specific optimization strategy is as follows:
First, keyword analysis and positioning strategies
B2B e-commerce sites for analysis in the positioning of words, the main from the following aspects to consider:
1. Jargon and industry terms.
2. The trend of customers is a search to find products to solve problems or to find programs or documents.
3. Search customers are accustomed to using the brand name or generic.
4. The same whether there was any more than the name or alias.
5. To the expansion of the core keyword, such as names, brand name, model specifications, such as the expansion of the qualifier.
6. Sporadic add search terms, often from the dominant search engine traffic.
Second, to optimize the order of the page Read More
Seo Baodian sunflower
You look at the site in general, they are just more advertising, not marketing, store operations. Your site is not all this happen?
Letters to the Editor asked me a lot of sunflower Seo book to take a look at their site, to make a suggestion. Time, it is impossible to have just read some from a marketing point of view, are more extensive, the lack of awareness of the purpose of marketing. Bao here Seo sunflower than one would like to talk about two issues in general.
One issue is the clear understanding of the nature of the Internet. For marketing, the nature of the Internet? Is the tool for you is a good tool to use. Even the best tools, you do not take the initiative to use and did not like it. You should take the initiative to use it, use it to search for your potential customers, causing them to the attention of practical information available to them to induce their buying behavior. In short, only you take the initiative, it can bring you wealth and fame.
However, the actual situation is that the majority of Internet development has not understood this basic fact. You look at the site in general, they are just more advertising, not marketing, store operations. In other words, most of the main points of the site it only used to release information, some people look forward to look, it was to spend! And so it goes on, even when limited to recover the investment had to draw a question mark, let alone how to the huge profits!
You have to understand that your potential customers most interested in, not your advertising message, what they need is a value. Yes, the value of! They would like you to provide valuable things - valuable information, products or services of value. You have to convince them, if they act now (to obtain the details, subscription e-mail, play, purchase, etc.), will be what kind of high-value. Read More
How to determine the competitive intensity Keywords
Intensity of competition to determine keywords is the basis of good SEO for an individual station, it is able to quickly access the shortcut flow. Author according to their own experience, shared keywords used to judge the strength of the core point of the competition
Key words how to determine the competitive intensity in each station are issues of concern to the author according to their own personal experience of combat to give you that under the
1, to determine whether or not to do their bidding Keywords
You can beat Baidu’s own words, if the Home competition have done to prove that the words have a commercial value. As the saying goes, can not afford early, some enterprises will not be a waste of money does not make sense to do bidding
2, Baidu see the number of crawled pages
“Beijing seo” Baidu has been crawling the 1,680,000 articles (search engine’s Web site for not seo friendly, and the preceding word to be included more than 500 million in Baidu), the figures show intensity of competition may also belong to medium strength, general 100 million in “Key words page” 500 million people belong to moderate-intensity Read More
Impact of SEO on Web site update frequency
First of all be noted that the content is continually updated Web site to the survival and development of the basic conditions of the fundamental Web site, regardless of the user or search engine, it is impossible to have a long-term site is not updated to invest an excessive amount of concern, to abandon this type of “dead stop” or “quasi-dead point” is just a matter of time. The frequency of content updates web site represents the activity at the same time, the higher the frequency of content updates, but also means that the site content is often more rich web site for the establishment of the authority in the industry is very important.
For most sites, especially in terms of personal web sites, web site builders always limited energy, the frequency of updates is always a certain limit. Then, from the SEO (search engine optimization) point of view, what kind of update frequency can be optimized to ensure that the effect of site? Or, in other conditions are similar, or is under the premise of a lower frequency of update / add content will not affect the site SEO goals? Read More
What is Link and What is Cross Connect
What is cross-linked
Would like to know what is cross-linked, then, we must first know what is link exchange.
The exchange of links and cross-link is often referred to head the words, in the QQ group which is often of such words, such as shouting.
Cross chain link generally refers to the time A link stations and station B, from Point A to Point B link from station B to access A Station, A and B link each other before.
Others cross-link is connected with A Station B Station you, you use B Station C Station he. . Is a for-a, is exchanged between the three stations relations.
What is the Links
Links between the website and the site of a connection, it is the web site one by one with related links. Visitors can easily find a web site from another site. Read More
3 Factors That Impact The Site Rankings on Google
PageRank algorithm
1, has been repeatedly quoted a web page, it may be very important;
While a web page has not been repeatedly cited, but the website was an important reference, it may be very important; the importance of a web page to be delivered to the average Web page it references. This is important as the authority’s website (Authoritive) website.
2, it is assumed that the user visits a random page to start a collection of web pages, and then follow the link website website forward, not back to browse, then visit a page that has been the probability of the PageRank value of the website.
Factors that affect the value of PR
PR value is manifested in the 0-10 from the 11 values in the Google Toolbar by a horizontal green histogram shows that the case 0 white. It is not the site for the page, so a Web site’s home page and inside pages tend to have very different values of PR. Google market development process as a result of the reasons for the PR value of Chinese web pages than a whole page in English. Chinese web sites, has a basic 3 PR, 4 achieved PR count, 5 PR is good PR even if the 6,7-level Web site quite good. Of course, due to the impact of PR factors most directly from the link, this rating does not mean that the level of standard content, Web content quality of the impact of PR is an indirect, long-term. Algorithm based on the principle of PR value, we can see the impact of a web site (Home) PR value of the following main factors: Read More