SEO Beginners on SEO workflow summary
SEO technology is a complex, knowledge system is also very large, but compared with the actual skills, knowledge has become less important. SEO beginners often overlooked because of emphasis on knowledge and skills which, it is not a short-term combat skills can be accumulated to. In fact, I am also a SEO novice, although the station has 4-5 years experience to do, but in actual combat, many of the application of theoretical knowledge is not in place, the so-called hard to talk about doing easy. The purpose of writing this article is to provide a SEO beginner SEO workflow summary.
SEO the first step in the work: target keywords
Further strong SEO experts with a website can not be a clean sweep of all keywords in a website so blunt irrelevant popular keywords is not conducive to the site. All we need to select a location in line with the site, the direction of the key word, keyword targeting and selection of the SEO work is the beginning, the decision is the most important step-effective. Did not choose the right keywords, you will not be able to produce its desired effects.
The work of the second step SEO: search engine friendly design specification
In large companies, this requires UI, UED, QA and development departments to complete pre-coordinated design, the need for continued follow-up analysis of Web site on search engine friendly, the understanding of the current barriers to search engine crawling and the need to amend some of so that the site in line with the search engines crawl (Crawl) inertia, easy smooth roaming your site.
SEO work in the third step: content site enhanced
With the advances in search engine technology, “content is king” is more of the truth. Apart from as far as possible, “originality”, but also the needs of Web site content and keywords corresponding to the most appropriate integration, Read More
SEO Is Long-Term Popularity Contest
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Like any popularity contest, it takes time to make friends. Expect 4-6 months of solid search engine optimization from specialists like SEO Company before you will start seeing signi cant improvements in your website’s rank. Google uses a variety of factors—including how long your website has been around—to decide where a website appears in natural listings.
Start Blogging to Increase Traffic
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There’s a reason everyone has a blog. As you write quality, relevant content about your products and business, you’ll gain readers. Readers bring tra ffic and links to your website. In the online popularity contest that is search engine rankings, the more tra c and links to you, the better. And with blog comments, it’s an easy way to get regular feedback from your customers.
Try Wordpress. Compared to a third-party blogging platform like Blogger, Wordpress is free, has a rich online community ready to help, and is stocked with plenty of slick themes.
Know Your Keywords
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Keywords are the words and phrases potential customers are using to fi nd businesses like yours when they use a search engine like Google. That’s why picking the right keywords to focus your search engine optimization on is so important. When customers search for keywords you’ve targeted with search engine optimization, you’re more likely to be towards the top of Google’s natural listings for that query.
You can use Google Keyword Tools to find what keyword suitable for your website, Use the Google Keyword Tool to see how many people are searching for a given keyword. It’s valuable market research, and best of all, it’s free
Corporate web site Logical structure and Physical structure optimization
Optimization of website structure is two-fold meaning, one physical structure, and the other is the logical structure.
Web site refers to the physical structure of the directory of the real site and documents determined by the location of the storage structure.
Relatively good physical structure in general there are two, one a flat-style, that is, all pages exist under the root directory of websites. Like this:
Http://www.domain.com/pageA.html
Http://www.domain.com/pageB.html
Http://www.domain.com/pageC.html
All of these pages in the root directory of this level, the formation of the physical structure of a flat.
This comparison is suitable for small sites, because if too many documents are placed under the root directory, then the production and are more trouble to maintain, easy to confuse.
The second is the tree structure, which is divided into a number of root channels, or category name, directory, etc. What is the name of??is a meaning, and then add each channel on the following pages belong to this channel . Channels such as divided into:
Http://www.domain.com/cat1/
Http://www.domain.com/cat2/
Http://www.domain.com/cat3/
Then put in the channel under the specific content of the page: Read More
Understanding Principles of SEO and Website Promotion
First, the search engine’s search process
1, to crawl the page: each individual has its own search engine to crawl the page program (spider, known as the “spider” program). Spider web pages along hyperlinks, continuously crawl the page. Ultra-link as a result of the application of the Internet is widespread, in theory, a range of pages from the start, will be able to collect the vast majority of web pages.
Automatic search engine at the two information-gathering function. One is the regular search, that is, from time to time (such as Google is usually 28 days), take the initiative to send the search engine “spider” program, to a certain IP address range of Internet access points, once the new site, it automatically extract information and website web site by adding their own database. The other is to submit a site search that site owners to submit to the search engine web site, which in a certain period of time (two days to several months) to your web site regularly sent “spider” program to scan your site and relevant information into the database for user queries.
2, dealing with the page: search engine caught after page, but also a large number of pre-processing work to do in order to provide access to services. Among them, the most important thing is to extract keywords, document indexing. Other operations also include the removal of duplicate pages, hyperlink analysis, calculation and so on page importance.
3, providing access to services: the user to enter keyword search engines, from the index database to find web pages matching the keywords; in order to determine the user-friendly, in addition to page title and URL, it will also provide a summary from the website, as well as other information. Read More