How to do B2B e-commerce site optimization

B2B e-commerce sites do not have enough funds in time for publicity and promotion, search engine optimization (SEO) is a low-cost, effective, lasting effect of the best methods of website promotion. In the development process of the development is also very important SEO strategy, SEO is a comprehensive, long-term projects, the needs of various departments to complete the co-operation, with the whole process of Web site operators. Specific optimization strategy is as follows:

First, keyword analysis and positioning strategies

B2B e-commerce sites for analysis in the positioning of words, the main from the following aspects to consider:

1. Jargon and industry terms.

2. The trend of customers is a search to find products to solve problems or to find programs or documents.

3. Search customers are accustomed to using the brand name or generic.

4. The same whether there was any more than the name or alias.

5. To the expansion of the core keyword, such as names, brand name, model specifications, such as the expansion of the qualifier.

6. Sporadic add search terms, often from the dominant search engine traffic.

Second, to optimize the order of the page

B2B e-commerce website is different from the small sites, optimize the value of its pages is: the final page of the topic page Channel page Home page section. Key distribution can be such a distribution:

The final page: for long words;

Topic page: against popular keywords;

Section page: for fixed words;

Channel Page: Key words for the core;

Home is not a theoretical distribution of words, but the main brand, incidentally, the Pan Keywords industries.

Third, the site navigation should be clear, the code should be streamlined

A clear and reasonable site navigation, the search engine spiders can easily and quickly traverse the entire station, as much as possible included deeper site pages and new pages to generate content, to protect the actual contents of each Web site page for the site can opportunities to increase traffic. Site navigation should be kept at the same time do not use flash or images, client-side script, the depth of the search engines have a great impact included.

Fourth, the strategy of internal and external links

B2B e-commerce sites the whole page of thousands of stations through a strong internal links in an orderly manner so that all pages interoperability, improve search engine indexing of the crawling efficiency, Indexed pages, but also conducive to the transmission of PR, with an average station page degree of authority, but also increase the PV value of the site.

Increase in external links, it should be noted: not included with the website or be punished exchange links, link text contains the keyword as far as possible, as far as possible and relevant to the content of external links the site to do, access to links can be exchanged with a soft link text promotion, production opportunities and link bait, etc..

V, website search engine friendly strategies

B2B e-commerce site formation, regardless of their release is a client, or an intranet site for the entry, are modifications need to edit the review, the site content is on the search engine friendly, to a large extent also depends on the page or the content, so the page content of the search engine optimization, content from the page to start production.

1. Transposition to think customers are familiar with the contents of the search habits, to determine the final content of the key word.

2. Emphasis on the skills set of the title.

3. Text links to related content and bold.

4. Grasp of the distribution and density of keywords.

6, data analysis and the limitation of words popular strategy

B2B e-commerce sites should have their own traffic monitoring, site traffic data analysis, including the site included a search engine page, the site visits and so on. Through the timely analysis of the data, adjusting the choice of words and their keywords optimization strategy, the timely detection of the current Top Limitation words, organization of production-related topic for the top edge for the site traffic.

Comments:

E-commerce Web site optimization is a whole series of optimization process, optimization of the process of the website is concerned about the overall site SEO, e-commerce site is a B2B e-commerce optimization headache for enterprises, in addition to the size of e-commerce site traffic and user needs of the user experience, web site SEO is also a direct impact on the level of B2B e-commerce website collation flow, this paper optimization of B2B e-commerce B2B companies should be concerned about the skills