Many companies now recognize the web site optimization search engine optimization in particular on the value of network marketing, this is network marketing business-to-a manifestation of great importance, but I found that quite a number of business-to search engine optimization knowledge, some, will search engine optimization Keywords and search engine rankings as a question. So I think that there is a need to talk about professional web site optimization and search engine ranking services, the essential difference between SEO.

Network marketing think-tank article, “the true meaning of Web site optimization” has been introduced, the basic idea of Web site optimization is: through the web site functionality, structure, layout, content and other key elements of rational design, making the site functional and performance form to achieve optimal results, you can fully demonstrate the functional site of Network Marketing. Web site optimization, including three levels of meaning: on the optimization of user access to information on the network environment (such as search engines) optimization, and optimization of Web site operators to maintain.

In the “search engine optimization should pay attention to what” in about, “the focus of search engine optimization search engine can not just consider how the ranking of the rules and, more importantly, for users to access information and services to facilitate the highest search engine optimization target to users, and not for search engines. then search engine optimization should pay attention to what? in fact is very simple, basic elements of the site: site structure; site; site functions and site services, especially to site structure and site content optimization the most important. “and that” search engine optimization is to forget that the highest state of search engine optimization. “

Can be seen that the real importance of search engine optimization is the basic elements of website building and design professionals, to access to information for users, but also for search engines retrieve information - Web site optimization starting point and ultimate goal of the user and search engine are the same are in order for users to access the site to facilitate information, so fundamentally, site optimization is the optimization of the user, as well as search engine optimization. This illustrates that the website optimization and search engine ranking SEO services, the nature of difference is that the site is used to optimize online marketing-oriented Web site to guide the building of the professionalization of the basic elements of Web site design, is a systematic and overall, so as to so that site to achieve better transmission network to the user the purpose of marketing information; search engine ranking is only a partial view of the limited achievement of the key word search in the search engine top ranking results, the starting point is to adapt the search engine rather than the retrieval In order to convey to the user valuable information. In the methods used for search engine ranking services are often focused on a number of external factors, such as stuffing the keywords the user is not visible, external links and other means to increase, rather than on the website within a reasonable design elements.

Through the enormous amount of practical experience confirm that the basic elements of the site through the optimization of the design can truly achieve search engine optimization to maximize the combined effect of not only the individual keyword search results to obtain a good ranking, but a large number of web pages related to the key emerging Words can achieve good ranking results, because the search behavior of users is very decentralized, and most users use a combination of multiple keywords search, only a handful of words and can not get a good ranking site effects. After optimization of the basic elements of website design, web sites can lay the foundation for search engine optimization, web site at a later stage to promote the course of operations, regardless of emphasis to focus on the promotion of which keywords can be easily realized, do not need any help or not to cheat a means of standardizing

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meta tags are embedded in your html page in the special label, you include on your website some of the hidden information. Meat labeling is a search engine to your web page to explain what is relevant information. Advanced search engine for example, html meta-tag is not a new thing. But in any case it is an excellent web site indispensable. Here we explain some of it now.

When you are planning to search engine optimization strategy is a meta tag is very important. Nevertheless, the general joined the meta does not help you get better search engine rankings. There are several meta tags, but it is important the following: description tags, keywords tags, title tags (title, strictly speaking, not a label). When you refresh the label from time to time these labels is particularly important. If you want search engines to index your site when using html tag to redirect (redirect) tags and robots tags.

Note: the survey only 20% of pages used “keywords” and “Description” tab (that is, keyword, description)

The following is a label for these two examples:

<html>
<head>
<title>Title</title>
<meta name=”description” content=”description”>
<meta name=”keyword” content=”keyword1, keyword2″>
</head>
</html>

More than a comma to separate keywords in English.

title tags

title tags may be the most important page of your label, it is the first page you see some. Put it before the description and keyword. In this label is the best site to add your keywords, title tags of the search in the search engine plays a very important position. It is best put it before the other meta tags, which is more conducive to the ranking of your website. (Note: Some search engines will label title to rank the priority of letters, as far as possible in your use of the beginning of the title of the letter) title tag is the first in a search engine to see a description of your site, so as far as possible make it simple to understand. People see that your site is about what.

Description Tags

Description label on the back of the title, the labels can be short (one or two sentences). Used to describe your site. With the same title tag, which is in the list of search engines link to your site. Description will be encouraging these people to visit your site instead of your competitors. (Description can not be too exaggerated. Otherwise, if visitors to your site content is not found that like you said, he will soon make way.) Many search engines allow the description in 150 words or so, so you must ensure that Your description of the following in the 150, otherwise the search engine will automatically cut off the excess resulting in a description of your site is not complete. Search engine keywords that describe the content of the page than to be important (as in the present, this situation is not so obvious). True, as noted above, this provides a very important message: Make sure your description accurately reflected the theme of your site, add as much as possible in describing your main keyword, the more on the greater significance of meta keywords. This will highlight your keywords.

Now most of the search engine (google the exception) will support descriptin label. If you do not use if you will probably lose the top.

keyword tags

Compared with that in the description and title tags, keyword tags do not seem so important. Some search engines ignore it completely, but the proper use of keyword tags to improve the rankings are still valid.

In addition to search engines, under normal circumstances people do not see the. keyword tag is a hidden label, to the search engine provides a set of page with your relevant keywords or key phrase list. You can use the appropriate tools to identify a series of Web site apply to your keywords. (Note: Keyword tags can only include this page with your list of keywords relevant to the content. All of the keywords in the content must be linked page.)

Tip: Each page in your organization-related keywords, each page must be focused on different products or content. Listed on the label over the keywords to improve your site’s ranking will not be good. Between multiple keywords separated by a comma, the comma that is a logical “or” mean. That the logic of space “and.” This is the official description in the keywords in the keyword tags necessary. In spite of this, many search engines will also be among the keywords separated by spaces in order to achieve more relevant to search out the purpose of the results. The significance of doing so is that search engines will be a space to separate keywords manner according to certain ensembles. Can try using two different methods, Behold a more for you.

Keywords should not repeat the same form of 3-6 times, in general this is considered to be the largest number of keywords (like a change now). Therefore, to avoid your keywords repeated again and again. This is a search engine is SPAM (keyword spam), you will be punished. Most of the search engine will allow you to use keyword tags up to 1000 characters. Typically, the use of a page for each keyword related to increase the ranking of your website. A very important factor is the redundancy of your keywords, if you keyword is a character, and keyword tags to your 100 characters, then the redundancy of your keywords for 1%. Search engine algorithm will make use of relevant keywords to your redundancy you statistics for each page of an important word or phrase. Keyword to remove the extra help improve your site ranking

Writen by Admin 190808

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Included a reference site, will be linked to many Keywords: content quality, page weight, such as external links.

Especially for a new station for the above it is particularly important, yet there are a number of new Web site built just wanted to give him fast search engine included a look at his website, so you may not be surprising. All site content from other sites is reproduced with the industry, almost no external links, not to mention the weight of a page, even if such sites as the search engine included, but also on the Web site can not have much value.

Indexed for the new station, author experience 3:00 the following recommendations:

Mentality is very important, not to search engines, especially the 12 weeks Baidu did not record its own station on the fly into a rage, called Baidu, hate their own. To give an example here, the search engine included a new station as a person first entered as a new company, there is a study period of accreditation as soon as possible to let you, you have to make a good show to the company. Search engine included a new station is the same reason.

To maintain the contents of the update, especially the original content. If you can not write, then go to the total number of articles to the right can be. Attention to the title, before the first paragraph of 100 words, the last paragraph have been changed a bit, and then upload to your website. This will involve optimizing the keywords on the page can refer to before I wrote the “How to do a good job on the page optimization.”

Increase in high-quality external links to websites, high-quality method to obtain external links: The weight of the platform remain high link, and the weight of the exchange of high-Links website. Generally the main domain name to increase the weight, and it included the following page will be faster.

Letter included a new station for more than 3-point proposal in fact included in the old station on the same effective change. Web site included the following changes to talk about the reasons, I set out the impact of Web site included the following main reasons that I have encountered before:

Too much repetitive content. If the contents of a website are usually reproduced, and the number of modifications have not done, it will often lead to a time period in the Web site included a sudden drop in the database as Baidu will be conducted over a period of time sorting out, too much repetition of the content will deleted.

Web content is not high quality. Here means that the quality of the content page is not real, although it is original, but the quality is not high, can not bring the value to users, search engines may not be included in the search engine which also included the principle of not being original must be included content.

Server problem. Sometimes the host server can also lead to instability in the volatile web site included, as long as the server has been stabilized, the website will also be included to stabilize.

Adjustment algorithm. This point has often been mentioned in Baidu, but it is also objective reasons, no one knows the secret of.

Above is the site I have encountered changes in practice included a summary of some experience, there are some dead links, like sites such as not to explore the details of the. I just want to make friends with similar problems, said: site included in the changes we have encountered, especially when they decline included.

First, from the above website to find their own reasons, not one to blame on bad Baidu, not Google, to do well in favor of Web site to see included in future work, if not improved, continue to insist on the one hand, to do a summing up, it is not included on the blame. Even if K is the station, because you will insist on re-recorded for you, give you rankings.

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Talking about the choice of words is a very troublesome thing, popular competitive keywords, it is difficult to optimize, upset with not the words flow, so how to find a certain flow and competition less intense in the keywords SEO optimization is very important.

How should I select the right under the key word.

1, first of all you can think of the words are EXCEL, other statistics can be looked from the site, the quantum statistics 51.la or can see what keywords drive traffic to you. Also take a look at your competitors in the page’s meta tags are keywords which, such as http://www.sh120.com/, is a full analysis of the industry and so the description of the characteristics. Google also can be the key word tool, enter keywords and it can help you analyze keywords heat, but also given some very good keywords. So that we can get a full list of the forms of various words

2, and then we use Baidu index, index of key words found in all, this index is through the Internet data Baidu statistics, to some extent, reflect the popularity of key words, that is, Internet users number in the search term.

3, then I would like to search for keywords through Baidu see each keyword on the Internet the number of pages, the number of units of k are too many better.

4, in the end it is necessary to optimize the index Baidu Baidu is so high number of words included? Here the introduction of the “competitive index” of the concept of competition index = Indexed Pages / Baidu’s index. I have to do is to excel in this form, fill in the second line behind the formula = (C2-B2), and then dragging down dragging the bottom right corner of the Cross on the list, and then is sort of, those who excel at the city,

5, can be seen from this table, “audio” and “speaker” This high ranking on 2 words, just as the Olympic Games in Beijing China and the United States as the first echelon formation. Found to Baidu, the two words are the first few pages of major Web page, including some of the portal, more difficult.

The first four words because they are not products of the company so it can be as long tail keywords, not the master push Keywords. A few words to the rest of the ninth can be used as the main push Keywords. Key words can be used as the other long tail keywords in other pages

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I understand that: far from being that simple, but the whole, stressing the technical aspects of SEO people, but low-level optimization experts, only one aspect (such as keyword analysis teach you how) to carry out the study, and at best SEO is more than lovers, SEO and online marketing should be on a level, or even network marketing can be considered an important component of: SEO is not great, it always only one aspect of website development, but also a very small area. So, what in the end is the ultimate constraints of the SEO effect?

The increasing external links

This is a lot of people who do SEO’s easy to overlook the issue of, if not to the geometric increase in the number of foreign chains are unlikely to be able to maintain a stable position, a corresponding rise in the words we all know, as your site’s ranking rising, with the traffic to your website increase your opponent on the change sooner, the higher the level, then you need more support is needed, then, how to increase the number of continuing this chain?

(1) Soft Writing

The best day to have their content appear in the network, even if not write their own will have to find people to help write their own writing on his Web site a few soft-text, original text can be soft reproduced, and then reproduced through a series of acts, outside the chain to ensure that there is a certain increase in the.

(2) Forum personality Signed

And you can find some sites similar style and high popularity of the forum index, a registered member, set up personalized signature, on the one hand, the article you release a fixed location, on the other hand, taking an hour a day devoted to replies

Increasing traffic

If you want to rank the stability of the site with the site traffic is the need for increasing the ranking, but to improve ranking and traffic is often not in direct proportion to the improvement, then we need to link the flow of soft text flow into the flow, minutes and so on ad traffic flow in terms of follow-up.

Updates and original content

To maintain the daily update is a painful thing, but it is indispensable, and with the site development, originality is necessary, therefore, in addition to their original writing, but also a large number of requests the soft-text professional writers for their own creation, to ensure good value every day the article appeared. That your site will continue to increase in traffic.

Therefore, SEO era, those so-called technology is worthless, and would like to improve the position, must be carried out in many ways, the efforts not only to master the technology, the page will be the basic production, programming, still have a lot of new articles , making friends, hard work, perseverance, and that their conduct, not just individuals to bear an independent, SEO team and resources is certainly the trend of future development, and personal SEO is an inevitable decline,, SEO times the results of is a universal SEO knowledge, the strong development of stronger

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To do anything to have step-by-step, Web site optimization is no exception. Compared with the actual skills, knowledge has become some of the minor. The following is an integrated network of web pages teaching basic Web site optimization strategy processes and related skills.

The first step: keyword lock

Further strong SEO experts with a website can not be a clean sweep of all keywords in a website so blunt irrelevant popular keywords is not conducive to the site. All we need to select a location in line with the site, the direction of the key word, keyword targeting and selection of the SEO work is the beginning, the decision is the most important step-effective. Did not choose the right keywords, you will not be able to produce its desired effects.

Written words to be followed the principles and examples:

1, written description of the principles of the title.

2, the title of the principle of optimization.

3, describes the optimization principles.

Step two: search engine friendly design specification

In large companies, this requires UI, UED, QA and development departments to complete pre-coordinated design, the need for continued follow-up analysis of Web site on search engine friendly, the understanding of the current barriers to search engine crawling and the need to amend some of so that the site in line with the search engines crawl (Crawl) inertia, easy smooth roaming your site.

Corporate web site and examples of structural optimization strategy:

Physical structure:

1, flat-type structure;

2, tree structure.

Logical structure:

Situation is better in front of the logical structure and physical structure of the tree line that is to say:

Home Links to all the Channel home page.

Home of general content does not directly link to the page, unless you want to push a few very special page.

Channel Home of all other channels are connected to the home page.

Channel Home are not even back to the homepage.

Channel Home is also connected to the channel belongs to its own content pages.

Channel Home generally do not even belong to other channels to the page content.

All content pages are linked to the homepage.

All content pages are connected to a channel on their own homepage.

Content pages can be connected to a channel with the other content pages.

Content pages are generally not connected to other channels of content pages.

Content pages, in some cases, the key word can be appropriate even to other channels of content pages.

Channel formation of sub-themes.

The third step: content site enhanced

With the advances in search engine technology, “content is king” is more of the truth. Apart from as far as possible, “originality”, but also the needs of Web site content and keywords corresponding to the most appropriate integration, which includes the Title Key words, Meta Keywords, Header Keywords, Body content, Alt Key words and so on. For example, if the contents of a page is written QQ space free code, we may need to be on the “QQ space”, “QQ space code” Add these two keywords which the above-mentioned tags, so search engines know the page theme, the central idea (Topic of Page) is.

Content Optimization of these steps:

1, the information content of the page title and meta optimization.

2, the training of editors.

3, site procedures require staff to be in the article appearing in the list of keywords or automatically add the corresponding links section.

4, the structure of the page request.

5, a number of small targets with the optimization, such as the contents of the picture page optimization.

The fourth step: the establishment of links

SEO link is considered the most important one, including the submission to the search engine included with the other sites Link exchange or purchase of paid links and so on. Link is also useful skills, and link directly affect the quality of the effectiveness of SEO and the site in search engine rankings of the keywords.

Step five: Analysis and Observation

Analysis and observation is almost SEOer the work to be done every day, SEO is not an entire workflow pipeline, but the process of reincarnation. SEOer continued use of statistical analysis tools to track the growth and decline lock keywords, keyword ranking analysis and solve the plight of the top to understand the search engine each time the focus of the updated features, analysis and timely adjustment and re-reincarnation.

Sixth step: site data analysis

This part is to the effectiveness of the implementation of the SEO benefit analysis done. First of all, of course, to understand the implementation of the site data before and after the change (increase in the number of visitors, changes in the proportion of visitors from the source, through the search engine understand the visitor’s visit, the Web site changes in the overall conversion rate, etc.), the master degree for more information high, the more able to understand the rise and fall before and after the implementation of change.

Website Optimizer easily overlooked in a few details:

1, page text optimization.

2, integrity optimization.

3, station ad optimization.

Site optimized Note 3:

We optimize the site is divided into “before”, “China” and “after” the three parts, this three-part analysis of the key points and the Notes.

Optimization of 10 anti-business Web site:

1, keyword stuffing.

2, collected.

3, to choose the wrong keywords.

4, the site is too long and messy code.

5, frequent change of the title page.

6, all-Flash or image pages.

7, many spam links, link to punish the domain name.

8, the site does not match the theme and content.

9, and cheating in the same server site.

10, can not be too hasty.

Website Optimizer should pay attention to the issue:

1, doorway pages and Cloaking, induced by a search engine crawler.

2, the use of CSS to hide content or background color.

3, Key words piled up, content to repeat.

4, violation of laws and regulations related to the content can not be done.

5, all the same anchor text.

6, the vast majority of stations within the pages of the website with the same title.

7, the use of Java Jump.

8, connected to the cheating of the site or added to the Link exchange LinkFarm or type of site.

9, the same ip’s website under the exchange of a large number of direct links.

10, the use of the domain name had been punished, the site has been built on the IP on penalties

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SEO the first step in the work: target keywords

Further strong SEO experts with a website can not be a clean sweep of all keywords in a website so blunt irrelevant popular keywords is not conducive to the site. All we need to select a location in line with the site, the direction of the key word, keyword targeting and selection of the SEO work is the beginning, the decision is the most important step-effective. Did not choose the right keywords, you will not be able to produce its desired effects.

The work of the second step SEO: search engine friendly design specification

In large companies, this requires UI, UED, QA and development departments to complete pre-coordinated design, the need for continued follow-up analysis of Web site on search engine friendly, the understanding of the current barriers to search engine crawling and the need to amend some of so that the site in line with the search engines crawl (Crawl) inertia, easy smooth roaming your site.

SEO work in the third step: content site enhanced

With the advances in search engine technology, “content is king” is more of the truth. Apart from as far as possible, “originality”, but also the needs of Web site content and keywords corresponding to the most appropriate integration, which includes the Title Key words, Meta Keywords, Header Keywords, Body content, Alt Key words and so on. For example, if the contents of a page is written QQ space free code, we may need to be on the “QQ space”, “QQ space code” Add these two keywords which the above-mentioned tags, so search engines know the page theme, the central idea (Topic of Page) is.

SEO work in the fourth step: the establishment of links

SEO link is considered the most important one, including the submission to the search engine included with the other sites Link exchange or purchase of paid links and so on. Link is also useful skills, and link directly affect the quality of the effectiveness of SEO and the site in search engine rankings of the keywords.

SEO work Step five: Analysis and Observation

Analysis and observation is almost SEOer the work to be done every day, SEO is not an entire workflow pipeline, but the process of reincarnation. SEOer continued use of statistical analysis tools to track the growth and decline lock keywords, keyword ranking analysis and solve the plight of the top to understand the search engine each time the focus of the updated features, analysis and timely adjustment and re-reincarnation.

SEO work in the sixth step: site data analysis

This part is to the effectiveness of the implementation of the SEO benefit analysis done. First of all, of course, to understand the implementation of the site data before and after the change (increase in the number of visitors, changes in the proportion of visitors from the source, through the search engine understand the visitor’s visit, the Web site changes in the overall conversion rate, etc.), the master degree for more information high, the more able to understand the rise and fall before and after the implementation of change.

In addition, better understanding through the presentation of data on the choice of keywords are correct, by the understanding of visitors from different keywords into the site after the conversion rate (Conversion), mean residence time (Avg Time on Site), etc. information, to return to the initial accuracy of keyword targeting strategy, of course, the adjustment can be keywords, the implementation of Key adjustment cycle to enhance the effectiveness of the implementation of SEO.

SEO engineers SEOer or extensive knowledge of the relative storage, accumulation, because in addition to basic web design, programming, UED has master design knowledge, we must also understand the editorial, marketing, user behavior and other psychological expertise. Persist as long as the relevant knowledge and learning and practice, sooner or later could become a SEO expert.

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Try Wordpress. Compared to a third-party blogging platform like Blogger, Wordpress is free, has a rich online community ready to help, and is stocked with plenty of slick themes.

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You can use Google Keyword Tools to find what keyword suitable for your website, Use the Google Keyword Tool to see how many people are searching for a given keyword. It’s valuable market research, and best of all, it’s free

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